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Not Cause Washing: Facebook and Google Donate To Charities In Lieu of Parties and Gifts
My twitter friend, Joey Leslie, and I traded some back and forth tweets about Chase Bank and Pepsi's Crowdsourcing for Social Good efforts. Joey (I think) coined a new term, "cause washing." His definition: "Hiding a brand behind a cause...What Lessons Will Pepsi Learn About Crowdsourcing for Social Good from Chase Bank Contest Fail?
Pepsi is taking a bold move. It's not spending money on Super Bowl ads for Pepsi beverages. Instead, Pepsi is using the money for lethal generosity through its Pepsi Refresh Project, a crowdsourced cause marketing effort to give away $20...Reflections on Scholar 2.0
It seems like just yesterday when I started my nine-month journey as Visiting Scholar for Nonprofits and Social Media at the David and Lucile Packard Foundation. And it's good to have a journal recording what I've learned. But it's even...
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