Wall Street Journal published an article corroborating my findings.

[Amy Stark]

I wrote my article the week before the Wall Street Journal article was published. Does that mean I scooped the WSJ? Check out the title of the article:

Social-networking phenomenon makes it easy for donors to
promote their favorite causes online. (WSJ July 14, 2008--Paul B. Carrol)


The entire article is well worth reading, but not-for-profit organizations should pay careful attention to the following two sentences:

Charity Cases - WSJ.pdf
"Supporters say the movement has one powerful advantage:
the personal appeal. People are 100 times more likely to
donate when asked by a friend or family member than an
anonymous solicitation..">


The fact that my article in Inside Indiana Business and this article in the Wall Street Journal appeared in the same week indicates the timeliness of this issue.
Not-for-profits must pay attention to social media sooner rather than later.

Wall Street Journal Corroborates my article. I love it when that happens!

Social-networking phenomenon makes it easy for donors to
promote their favorite causes online. (WSJ July 14, 2008--Paul B. Carrol)