Stark ReAlity

The Social Media tidal wave is gaining momentum, are you prepared?

Wall Street Journal published an article corroborating my findings.

I wrote my article the week before the Wall Street Journal article was published. Does that mean I scooped the WSJ? Check out the title of the article:
Charity Cases - WSJ.pdf"">
Charity Cases: Social-networking phenomenon makes it easy for donors to
promote their favorite causes online. (WSJ July 14, 2008--Paul B. Carrol)

The entire article is well worth reading, but not-for-profit organizations should pay careful attention to the following two sentences:

"Supporters say the movement has one powerful advantage:
the personal appeal. People are 100 times more likely to
donate when asked by a friend or family member than an
anonymous solicitation..."

The fact that my article in Inside Indiana Business and this article in the Wall Street Journal were published in the same week indicates the timeliness of this issue. Not-for-profits must pay attention to social media.

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